Social Media Marketing Project for Coach & Horses in Bolton by Bowland
We have been recently awarded a four month Social Media Marketing Project for Coach & Horses in Bolton by Bowland. My partner Carly and I visited the Coach and Horses a couple of weekends ago to try the food out for ourselves and we can safely say we will be returning very soon. We both ordered Sirloin Steaks on the bone and the flavours from the INKA charcoal grill just taste so nice.
We initially had a meeting with the new proprietors Ko & Soo about the best way to market their new venture. They gave me a tour around all seven of their bedrooms that they have available for Bed & Breakfast and the quality and finish of the rooms is just absolutely outstanding. Two of the rooms have a traditional freestanding bath, and the apartment room is fully self contained with it's own kitchen.
We started carrying out the social media work around 2 weeks ago, and have already raised their following from 0 to almost 2,000 likes. We set up a competition which will give one lucky winner the chance to stay in a luxury room for the night. This competition received 125,000 hits and 1,500 shares and over 1,000 likes on the post alone. Our photography was carried out by a fantastic local photographer, renown for her quality and expertise in providing superb crisp photos. The Fromm Shoppe are based in Whalley, and is owned by Claire Fromm who set up The Fromm Shoppe two years ago. She has become the most well known wedding photographer in the area and is always very heavily booked up due to her dedication to providing her customers exactly what they need with her flexibility and amazing imagination.
We have also been assisting with many other aspects of the IT at Coach & Horses including helping with their SEO and website content. They got a friend of theirs to build the website, but we are continuing to help with content.
We have published Coach & Horses on Booking.com which is the world's most actively used hotel booking website. A lot of attention to detail needs to go into setting up a perfect listing on Booking.com as there are options to go right down to the detail of small optional extras in each room.